Growth Marketer - Retention & Revenue


Salem, India

Growth Marketer - Retention & Revenue

Job description


Cryptocurrency Traders are looking for a strong global platform that can help them trade faster, better, and smarter. At Bitcoiva, we have the right platform and the right audiences. We need to keep them engaged and retain them well. Now that’s a challenge that needs to be addressed. You do that. You are phenomenal in solving these complex challenges. As a Growth Retention Manager, you do all of the above and more. You make a difference. India’s cryptocurrency markets are booming, and post the SC verdict, the industry has grown manifold. More Indians want to join this exciting new industry. However, they are unsure how to enter, who should be their partner to help them grow in this space. We shall be the gateway to their journey in Crypto. You shall expose them to the Crypto Asset class and our suite of products and become a partner in their Crypto journey. If you are innovative and outcome-driven with a Growth mindset and care deeply about users, this one is for you. Your responsibility will be all about getting more out of existing customers You will be responsible to ideate, build & execute consumer lifecycle programs to drive retention, reactivation, engagement, etc. with a focus on Revenue and Retention You will engage with high LTV customers to build a customer advisory board Upselling and cross-selling products along with the promotion of referral programs will also be an important KPI that you will own You will enable trader feedback loops on/off the product to enable better decision-making on the product and its roadmap You will work with the Customer Success team to ensure rich customer experience and reduce churn You will closely work with the business intelligence team to build growth intelligence around user personas, user behavior, user lifecycle, etc. You will also work closely with the marketing team to generate content and run various campaigns to enable revenue generation

Job requirements

At least 2-3 years of experience in retention and engagement Marketing An extremely outcome-driven individual and a good team player  Expertise in A/B testing and optimizations with a product-led growth mindset Must be well versed with product and marketing analytics including GA, Amplitude, etc. and marketing automation tools including MoEngage, Clevertap, etc. Must be familiar with the investment and the trading space in general  Expertise in data gathering and fundamental quantitative analysis Well-rounded interpersonal skills, and experience interacting with diverse personalities Intimate knowledge of the cryptocurrency exchange space shall be a plus About Bitcoiva Bitcoiva is India’s largest and safest cryptocurrency exchange. Built with user experience and security in mind, Bitcoiva provides instant fiat to crypto conversions with zero fees, so that users can have access to a diverse suite of financial products and services that are backed by industry-leading security processes and insurance protection. Bitcoiva aims to be the global gateway to cryptocurrencies. Its proprietary liquidity aggregation the model provides its users with access to liquidity from leading global crypto exchanges. Recognized and awarded for its contribution to the Indian emerging tech space, Bitcoiva is backed by investors such as Coinbase Ventures, Polychain Capital, Bain Capital Ventures, and HDR Group, operator of Bitcoiva.

Perks & Benefits

A selection of what we have to offer

  • Work-Life Balance
  • Competitive Salary and Benefits
  • High Performance Tools
  • Regular Team-building Activities
  • Fun and Friendly