Growth PM


Salem, India

Growth PM

Job description


Cryptocurrency Traders are looking for a strong global platform that can help them trade faster, better and smarter. We are building a platform that can solve their needs. The opportunity is big, and requires working together with various product managers in decision making during the ideation phase of any product or product enhancement by building upon ideas, concepts and wireframes. Now that’s a challenge that needs to be addressed. You do that. You are phenomenal in solving these complex challenges. You help our team do more. As a UI/UX Designer, you do all of the above and more. You make a difference. You will work closely with the Growth and Product Team to develop innovative growth hacks on Product with a high focus on improving growth and business metrics You will be responsible for driving growth on the product by building a product experimentation roadmap, optimizing existing product funnels, enabling viral loops, leading key product growth initiatives, and many more. You will own the entire user lifecycle on the Product—from new user acquisition all the way through customer retention and expansion. You will also work closely with the product and retention team to study product feature lifecycle solving customer needs and driving retention on the product. You will also own Growth via key product-led initiatives including Referral as a Growth lever.  You will define and prioritize detailed objectives and specifications for initiatives ranging from landing pages, UX improvements, user engagement tests, technical SEO improvements, nurture flows, and more. You will conduct basic research, interviews, and usability testing to understand our user's needs/problem areas and how to meet them elegantly and effectively You will take product decisions with quantitative and qualitative data on user behavior and experimentation (e.g. A/B testing, survey data, usability studies).

Job requirements

2-3 years of experience in Growth is a must. Relevant Product and Product Manager is also a must.  Deep knowledge of the user journey across multiple devices. Strong user experience sensibilities and familiarity with platform UI best practices. Strong use of analytics, user research, and business cases to drive decisions and improve products. A scientific, entrepreneurial, and curious mindset is a must Experience with engagement and optimization tools (MoEngage, Google Optimise, Optimizey, Appcues, etc. Past Experience in Fintech or having worked in a high growth start-up would be a huge plus  About Bitcoiva Bitcoiva is India’s largest and safest cryptocurrency exchange. Built with user experience and security in mind, Bitcoiva provides instant fiat to crypto conversions with zero fees, so that users can have access to a diverse suite of financial products and services that are backed by industry-leading security processes and insurance protection. Bitcoiva aims to be the global gateway to cryptocurrencies. Its proprietary liquidity aggregation the model provides its users with access to liquidity from leading global crypto exchanges. Recognized and awarded for its contribution to the Indian emerging tech space, Bitcoiva is backed by investors such as Coinbase Ventures, Polychain Capital, Bain Capital Ventures, and HDR Group, operator of Bitcoiva.

Perks & Benefits

A selection of what we have to offer

  • Work-Life Balance
  • Competitive Salary and Benefits
  • High Performance Tools
  • Regular Team-building Activities
  • Fun and Friendly