Product Marketing Manager


Salem, India

Product Marketing Manager

Job description


India’s cryptocurrency markets are booming, and post the SC verdict, the industry has grown manifold. More Indians want to join this exciting new industry. However, they are unsure how to enter, who should be their partner to help them grow in this space. You help them on their journey. You introduce them to a brand that is built for them and gain their trust. You make this happen. You make a difference! Make a difference by Being responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products. Generating a deep understanding of how a product is sold and the channels they are sold into Obtaining insights into customers’ usage of current products, untapped opportunities, and buyer personas, through interviews, surveys, focus groups, and sales data Developing messaging and market positioning around products Planning and participating in the launch of new services and products which involve several different departments

Job requirements

Minimum 4-5 years experience as a Product Marketing Manager or Product Marketing Lead in a Fin-Tech Space Considerable experience in App-Based Marketing activities Has a basic understanding of cryptocurrencies (Trading Experience Preferred) Well versed with Marketing Automation and various Analytics Tool Technical Background is a plus but not mandatory Fluency in communication and understanding of brand values A self-starter with the ability to function independently About Bitcoiva Bitcoiva is India’s largest and safest cryptocurrency exchange. Built with user experience and security in mind, Bitcoiva provides instant fiat to crypto conversions with zero fees, so that users can have access to a diverse suite of financial products and services that are backed by industry-leading security processes and insurance protection. Bitcoiva aims to be the global gateway to cryptocurrencies. Its proprietary liquidity aggregation model provides its users with access to liquidity from leading global crypto exchanges. Recognized and awarded for its contribution to the Indian emerging tech space, Bitcoiva is backed by investors such as Polychain Capital, Bain Capital Ventures, and HDR Group, operator of Bitcoiva.<

Perks & Benefits

A selection of what we have to offer

  • Work-Life Balance
  • Competitive Salary and Benefits
  • High Performance Tools
  • Regular Team-building Activities
  • Fun and Friendly